BetEnt B.V.’s Dutch licensed sports betting brand BetCity.nl has become a member of the International Betting Integrity Association (IBIA). The operator joins many of the leading regulated sports betting operators in the world in becoming part of IBIA, with the association’s members accounting for over $137bn (€115bn) of global betting turnover per annum and nearly 50% of all regulated commercial operator online betting activity.
All online betting operators licensed in the Netherlands are required to be part of an international integrity monitoring body. The majority of those issued with a licence to date are members of IBIA. The association, which has recently launched in the North American market, expects to make further member announcements over the coming months as more licences are issued in Holland and as a similar integrity monitoring requirement is enforced in Ontario and various US states.
Kylian Olierook, Head of Operations at BetCity.nl said: “At Betcity.nl we are proud to become a member of the IBIA and combat corruption to protect the integrity of sports, together with our sportsbook partner Kambi. We are committed to protect sports and the consumers and are excited to join forces with the leading voice in this area.”
Online sports betting in the Netherlands is expected to hit around €2bn in turnover in 2022 (from €230m in 2021) and is expected to double to €4bn by 2025, according to H2 Gambling Capital.