Century Casinos Sign Horseracing Content Partnership with BetMakers

Those who love watching and gambling on horse racing are in for a treat. BetMakers have announced that they have signed a content distribution partnership with Century Casinos.

The deal will see both horse racing broadcasts and betting information being sent to betting operators that hold a license. This distribution will be achieved by using the Global Racing Network. That is a technology subsidiary of BetMakers and they help provide a link between racing rights holders and licensed betting operators.

Their content is broadcast via the use of their Race Video software. Fixed price odds are supplied by using their Official Price branding and betting data. They have a Reporting & Analytics platform that is used for this purpose.

This will see horse racing from the Century Downs Racetrack and Casino in Alberta, Canada. The Global Racing Network will be able to distribute all the content produced. This will be in conjunction with the offering of fixed-odds betting.



If you want to place bets on horse racing, it’s important to find out as much information as you can. This includes the best offers according to horse.bet.

The Partnerships Manager of Global Racing Network is Kerry Gatten. Talking about the deal, she said: “We are delighted to offer the first-rate content of Century Downs and Century Mile to a global audience, and to help introduce a new source of betting revenue to the Century tracks.”

Gatten added that: “We want our global partners to know that Century is an attractive racing content option, with an extensive calendar of high-quality standardbred and thoroughbred racing in a time zone that is accessible to a broad array of markets including Europe, Asia, and Australasia.”

The CEO- North America for BetMakers, Christian Stuart also commented on the deal. He believes that the BetMakers’ Global Racing Network distribution services are “designed to support the international expansion goals of partners like Century and to help them generate revenue from new sources.”

This will continue their belief that to achieve growth in racing, they need to help their clients “distribute their racing to as many markets and licensed operators as possible and to offer a range of products to satisfy every bettor.”

Also delighted with the deal is Raul Ryneveld. He’s the Managing Director of Racing, Century Downs, and Century Mile. He said that the Century racetracks “have worked hard” in their attempt to become “a premier destination for horseracing fans in Canada.”

The company is now “excited” that they can expand their distribution to “new markets and new racing enthusiasts all over the world” thanks to this partnership with Global Racing Network.

At present, they own and operate nine casinos in North America. These include casinos in Colorado, USA, and St Albert in Canada and also the Mountaineer Casino, Racetrack & Resort in New Cumberland, West Virginia. Another racetrack they own is the Century Mile Racetrack and Casino in Edmonton, Alberta, Canada.

They also have a 66.6% ownership interest in Casinos Poland Ltd, which owns and operates eight casinos throughout Poland. An agreement to operate two ship-based casinos is also on the way. The busy company has a definitive agreement to buy the Nugget Casino Resort that is situated in Reno-Sparks, Nevada, USA.

The first meeting covered took place on 26 February at Century Downs. That was a harness racing card with ten races being held. The first race of the year was one that fans of the Star Wars movies may have enjoyed betting on. It was Jedi Tricks that was the surprise winner of the opener for owners Brent Bodor and Sandor Jaszai.

Those who were backing the entries of Brent Bodor were in for a profitable afternoon. He trained the next two winners on the card as both Classy Artist and Diggin A Trench won their races. Not so successful was Pure Addition who was attempting to make it eight wins out of eight this year. It was not to be with Stash The Cookies getting the win.

The deal with Global Racing Network will produce some exciting races. That was definitely the case in Race 5 of this meeting at Century Downs. The race ended in a dead heat between Rockin Shadow and Blue Who. The exciting finish saw four horses battling it outright to the line. More races like that in the future will make this deal very successful. The next meeting is on Saturday, March 5.

There’s no thoroughbred racing at Century Downs this year. However, there will be some at the Century Mile racetrack with the first meeting due to take place on April 30. There’s certainly plenty of racing at this track for gamblers to try their luck on.

This includes harness racing and Quarter Horse Racing. All will produce some great racing to be featured in this new deal with Global Racing Network.

"BetMakers have announced that they have signed a partnership with Century Casinos for horseracing content distribution via Global Racing Network"
Century Casinos sign deal with BetMakers | GameBarron
Century Casinos sign deal with BetMakers | GameBarron

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