The deal sees Spotlight Sports Group deliver daily content covering horseracing and football across the Star Sports suite.
Spotlight Sports Group (SSG), a world-leading technology, content and media company has today announced a new retail agreement with Star Sports in the U.K. The agreement sees Spotlight Sports Group deliver a daily informative print product that covers upcoming horseracing and football.
The product includes premium Racing Post insight, racecards and betting editorial across key football matches from Spotlight Sports Group writers.
Spotlight Sports Group has provided industry-leading racing and sports products to licensed betting offices (LBOs) for over 25 years. The new partnership will see Star Sports benefit from the insight as it expands retail locations to 18.
Discussing the deal, Spotlight Sports Group retail director, Alan Pepperell said: “Spotlight Sports Group is the trusted authority in the retail space, trusted by betting shop customers and has been proven over the past 25 years to drive engagement. We’re delighted to work with Star Sports and expand our offering across their retail suite. Pepperell continued: ‘Retail has bounced back very strongly after the past two years and we’re delivering really innovative products to help the industry provide the best customer experience.”
Echoing the thoughts of Pepperell, Star Sports head of retail, Matt Davies said: “We know the history of Spotlight Sports Group and Racing Post in the retail industry. They are the standard for premium engaging content and we’re delighted to deliver their products to our customers. We’re constantly striving to improve our customer experience and the informative analysis provided by Spotlight Sports Group is the next step.”